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Hello JimA,
First off, thanks for your kind feedback and for explaining your thoughts in detail. Your point is well taken. Yes, the current wording is a muddled representation of what I had in mind. And that is the loss caused by leaving customers and/or incentivization and not the amount of money spent for when a customer leaves vs. the cost of incentivizing them.
We’ll improve the wording for this item.
Let me know if there’s anything I can help you with.
Regards,
Carlo @ Tutorials Dojo