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I agree that the explanation for the question is lacking and could better explain why using IoT Analytics is an incorrect answer here. However, this is not a good use case for AWS IoT in general as it talks about a website, not devices. AWS IoT Analytics uses “channels”, which devices uses to push raw data to an MQTT topic. All this solution needs is to push click events from a website to a real-time data stream. The answer involving pushing webclicks to Kinesis is the best one here (workers here are basically Kinesis Client Library consumers).